Leading Edge helps sows seeds of a great promotion

With 97% of British Wildflower meadows having now disappeared, Banrock Station wine is contributing  £30,000 to Natural England to help save 2,100 acres of British Wildflower Meadows. 

To underpin this worthy initiative, Banrock Station has launched an on-pack promotion in Morrisons produced by innovative packaging specialists: Leading Edge Labels & Packaging offering consumers Free Flower Seeds with every promotional purchase.

Innocent On Pack Promotion goes smoothiely

Leading Edge Labels & packaging has produced a dry peel label for Innocent Drinks France which will feature on 300,000 cartons of Innocent smoothies from 1^st January 2011.

Gran Tierra flies high with Protag TM promotion

A breath of fresh air will be blowing into the wine aisle with the introduction of an on-pack promotion for Gran Tierra Merlot & Sauvignon Blanc wines.

Checking the fine print.....

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WIN-WIN with Morrisons Printed Top Web

In today’s trading conditions, where reactivity is a prerequisite, and in an age where packaging reduction is key, every brand, manufacturer or Supplier worth it’s salt, needs to be responsive and also optimise costs where possible but also reduce amount of packaging in such a way that the brand or product does not lose impact when it reaches the shelf edge.